Industry leaders to discuss OOH growth opportunities in Chennai & ROTN

In OOH News By VJ Media Bureau - May 06, 2015

The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state

Tamil Nadu Talks OOH! Conference on May 8 in Chennai

In OOH News By VJ Media Bureau - May 04, 2015

The conference, being organised for the first time in Chennai, will be attended by key OOH media owners in Chennai and Rest of Tamil Nadu, specialist agencies and brand marketers

Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8

In OOH News By VJ Media Bureau - April 06, 2015

Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu

Mugil Media takes Ran India Steels outdoor in Tamil Nadu

In Campaigns By VJ Media Bureau - August 26, 2014

The outdoor campaign has been executed on mobile hydraulic vans

We provide total communication solutions: Nabendu

In Viewpoints By M4G Bureau - July 26, 2014

Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:

Mugil Media Network goes mobile for AIADMK, MDMK in TN

In OOH News By VJ Media Bureau - April 30, 2014

Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.

ABP Ananda drives pre-voting awareness

In OOH News By VJ Media Bureau - April 22, 2014

The outdoor communication,'Aapni aapnar rajnoitik motamot kothaye toiri koren?' (Where do you form your political opinion?) drives home the need to form correct opinions prior to voting .

Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

Sony MAX plays around Badttameezi!

In OOH News By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .