‘OOH is no rocket science’

In Viewpoints By Rajiv Raghunath - December 21, 2022

Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.

Hivestack in tie-up with China’s Tulip Media

In Digital OOH By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

Rapport India beams spectacular Kwality Wall’s drone show in Kolkata for launch of ‘Nolen Gur’ ice cream flavour

In Campaigns By Prantika Ghosh - October 11, 2022

The show, beamed at Bagh Bazaar, showcased the festive spirit.

Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network

In Digital OOH By Rajiv Raghunath - September 01, 2022

“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.

A Global DOOH Stack in the making

In Viewpoints By Rajiv Raghunath - August 23, 2022

Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.

Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line

In OOH News By M4G Bureau - August 16, 2022

Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

In OOH News By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

AdQuick expands global footprint with international partnerships

In OOH News By M4G Bureau - July 18, 2022

First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Srishti Communications unveils action thriller Vikram on DOOH across cities

In Campaigns By Rajiv Raghunath - June 07, 2022

The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media