StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

In Digital OOH By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.

Ocean Outdoor unites with climate change crusaders tackling pollution, plastic and the preservation of national parks

In Campaigns By M4G Bureau - February 27, 2024

Six causes awarded national OOH campaigns

ideacafe crafts anamorphic 3D billboard for Piramal Realty to showcase Vana

In Digital OOH By M4G Bureau - February 26, 2024

The 3D activation has been executed in Sion, Mumbai

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching

Hivestack by Perion partners with Eletromidia to integrate digital inventory across 46,000 screens in Brazil

In Digital OOH By M4G Bureau - February 08, 2024

Partnership makes Eletromidia’s high impact digital inventory – reaching 29 million people daily - available to advertisers via Hivestack’s SSP and ad server

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

In OOH News By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

ideacafe.agency Founder Nabendu Bhattacharyya to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 31, 2024

Nabendu will be sharing his perspectives on ‘What will it take to double OOH business in southern markets’

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

In Campaigns By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

ideacafe brings on board Viren Yadav as Lead Integration Specialist

In OOH News By M4G Bureau - December 20, 2023

Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.