'Customers like to see ads narrating brands' initiative for community'

In Research By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’

‘Invest quality time for a better future’

In OOH News By Bhawana Anand - May 08, 2020

Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom talks about the current business challenges, and the pathway to build a new world of outdoor advertising in India post-COVID

“We are preparing our businesses for 2021”

In OOH News By Bhawana Anand - May 07, 2020

Anand Bhadkamkar, CEO, Dentsu Aegis Network India delves into the strategy to reinforce Milestone Brandcom

DAN plans to future proof Milestone Brandcom with new abilities

In OOH News By M4G Bureau - May 04, 2020

The idea is to re-invent the work style and bring in more resilience to embrace the disruption in the market in a post COVID scenario

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated