‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

TagTalk launches SaaS-based subscription model to digitise restaurant communication and sales

In Digital OOH By M4G Bureau - October 06, 2020

This technology helps restaurants who are eager to invest in digital signages in order to reach out to customers in an effective and contact-less way

TPS Engage, art tech company d’strict craft spectacular, contextual DOOH

In Digital OOH By Rajiv Raghunath - September 14, 2020

The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha

In Campaigns By M4G Bureau - September 08, 2020

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs

Hindware installs contactless handwashing system to promote good health and hygiene

In Campaigns By M4G Bureau - August 21, 2020

The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group

Tata Starbucks launches tactical campaign for its drive- thru outlet

In Campaigns By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

TOMI World launches program to promote local economy

In Digital OOH By M4G Bureau - July 27, 2020

The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce

Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues

In OOH News By Bhawana Anand - July 08, 2020

The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills

Bright Outdoor Media invests in four premium sites

In OOH News By M4G Bureau - June 26, 2020

The private sites are located at Mahim Causeway and on the Santacruz Chembur link road catering to morning and evening traffic, both