Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

In OOH News By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar

In OOH News By M4G Bureau - August 31, 2017

The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.

Accor Hotels checks into Delhi airport

In Campaigns By Bhawana Anand - August 30, 2017

The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA

Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Bulls Eye Media bags rights on Jaipur Metro media

In OOH News By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

AAI invites bids for advertising rights at Vadodara Airport

In OOH News By M4G Bureau - July 11, 2017

The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation

AAI invites bids for ad rights at Indore airport

In OOH News By M4G Bureau - June 12, 2017

The exclusive advertisement rights shall include setting up static and digital formats, covering some 6,000 sq.ft in total of which 3,500 sq.ft would be inside the airport building. The contract will be awarded for a period of 10 years.

TIMDAA to start OOH network at Delhi airport's T2

In OOH News By Satarupa Chakraborty - January 19, 2017

TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.