Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d

In OOH News By Rajiv Raghunath - March 02, 2022

Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues

Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 18, 2022

Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance

Madison World Chairman Sam Balsara to deliver the keynote at in-person India Talks OOH Conference in Mumbai on Jan 18

In OOH News By M4G Bureau - December 16, 2021

Sam Balsara will address the conference on the theme of ‘The Rise and Rise of OOH’, a session that will set the context for deliberations across all other sessions

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

Kinetic France inks pact with Hivestack for programmatic DOOH

In Digital OOH By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

‘GIRLS = BOYS’ as sport doesn’t discriminate

In Campaigns By M4G Bureau - March 09, 2020

St+art India Foundation with adidas & Asian Paints strive for change as they deliver a powerful message of equality in sports culture through a unique piece of art

WR’s maiden ‘Promotion on Wheels’ special train goes Housefull

In OOH News By M4G Bureau - October 22, 2019

Branded by M/s Fox Star Studios, a special train has been rolled out for promotion & publicity of Art, Culture, Cinema, Television, Sports etc

oOh! turning NZ bqs into immersive mini sports arenas

In Digital OOH By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

Mumbai’s Pro Kabaddi team goes big on OOH

In Campaigns By Pray Jani - July 24, 2019

U Mumba, the Mumbai team at the Pro Kabbadi tournament, makes its presence felt in the city with a loud OOH campaign