Spreading Happiness Around the World: The Samsung Smile Stories Campaign

In Digital OOH By M4G Bureau - October 21, 2020

The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

Dr. Sandeep Goyal appointed as first CEO of Punjab CSR Authority

In OOH News By M4G Bureau - June 08, 2020

Newly set-up Punjab CSR Authority to look at attracting funds and streamlining various corporate social responsibility activities, in the State

Adidas brings Manushi Chhilar as new brand ambassador

In OOH News By M4G Bureau - June 08, 2020

Former Miss World 2017 will inspire more women to embrace fitness, and create a positive social impact through the power of sport

Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

Specialist agencies gearing up to tackle new business challenges across India markets

In OOH News By M4G Bureau - May 18, 2020

OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’