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Uncategorized12 hours ago

Khushi Advertising Drives Success at Auto Show 2024 

The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak festive season.
Brand Insights12 hours ago

Unlike digital or print, OOH gives you a unique one-to-one interaction

Latest

Talent / People16 hours ago

DoohClick appoints Tim Edmonds as COO
Events / International Events16 hours ago

Back To The Future The Musical to be featured at DPAA Video Everywhere Summit on Oct 15
Talent / People1 day ago

Ben Milne joins Billups as CEO – APAC
Brands & Markets / Brand Insights2 days ago

Havells India: Amplifying consumer engagement during festivals
Showcase / Campaigns2 days ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Media Owners / Industry News2 days ago

Air passenger traffic growth at Indian airport rangebound
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Outdoor Asia Magazine September issue 2024
OUTDOOR ASIA - September 2024
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OAC / OAA

Events OAC

Time for a new perspective on OOH, says Ashish Mishra, CMO – ACKO

Events OAC

How OOH can be a ‘bingo’ medium for FMCG

Events OAC

Signpost India, Bright Outdoor Media, Graphisads receive Indian OOH Business Achievers Award at OAC 2024

OAC

The key to unlocking more love for OOH: Unified measurement system

OAC

‘OOH brings in a lot of versatility today’ — Aniruddha Haldar of TVS Motor Company

OAC

A champion’s journey: Pankaj Advani’s path to cue sports mastery captivates audience @ OAC 2024

OAC

‘DOOH is a powerful platform for thinking outside the box,’ says this panel @ OAC 2024

OAC

‘Through the line media planning could unlock more budgets for retail media’

OAC

‘Wow happens when creativity and technology come together’

OAC

‘Those who ignore change will be left behind’

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Media Owners

Contracts & Investments2 days ago

Shree Advertising secures CIDCO contract for high-Impact Ad spaces at key Navi Mumbai railway stations

The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including...
Contracts & Investments7 days ago

Khushi Advertising wins advertising contract for Forum South Bengaluru Mall
Contracts & Investments1 week ago

Jayprabha Synergy unveils skywalk media in Bengaluru’s HSR Layout
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Company News2 weeks ago

Australia’s Wrappr gears up to go the extra mile with new identity
Contracts & Investments2 weeks ago

UK’s Global bags 8-yr TfL rail advertising contract
Contracts & Investments2 weeks ago

JCDecaux wins Transport for London (TfL) bus shelter ad concession for 8 years
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Showcase

Campaigns3 days ago

The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech

This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Campaigns3 days ago

Turkish Airlines takes flight with enormous OOH Campaign in Delhi by Times OOH
Innovative Use6 days ago

Adani Realty celebrated Ganesh Chaturthi with illuminated new homes
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Innovative Use6 days ago

Packaged food brand Anmol crafts 16-ft Ganesha idol with 9,000 biscuit packets
Photo credit: financialexpress.com
Campaigns1 week ago

Godrej Appliances rolls out OOH campaign for new product launch
Campaigns1 week ago

The Media Ant drives success for Suta with multi-channel marketing campaign across major Indian cities
More Showcase
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Digital OOH

OOH Adtech7 days ago

‘Sensor-based AI technology is changing the game’

Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content,...
OOH Adtech1 week ago

Perion at the forefront of pDOOH surge
Campaigns1 week ago

Thai embassy unveils ‘Think Thailand’ promotion at IGIA T3, targeting international travellers
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UK-based Ocado Retail launches Ocado Ads, powered by Zitcha
Digital Network1 week ago

UK-based Ocado Retail launches Ocado Ads, powered by Zitcha
OOH Adtech1 week ago

IPG Mediabrands selects Veridooh as verification partner for OOH advertising
Digital Display2 weeks ago

Online Instruments India opens India’s first CKD interactive displays manufacturing plant in Bengaluru
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Planning & Buying

Planning Strategies3 weeks ago

Omnicom Media Group and WPP successfully bag Amazon’s multi billion dollar media account

The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services,...
Planning Strategies2 months ago

IPG Mediabrands opens global centre of excellence in Pune

The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Media Planning & Buying2 months ago

Global brands: Where it all starts

Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
Media Planning & Buying2 months ago

Paris 2024: Brand partners bring spirit of the Olympics to official Team GB fan zones

DOOH highlights will be shown in 13 cities
Media Planning & Buying3 months ago

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to...
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Brand Insights

Brand Insights1 week ago

“It’s no more about just having a property and asking, ‘Will you advertise here?’ “

Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance
Brand Insights4 weeks ago

Muthoot Finance sees great value in transit media branding

Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Brand Insights3 months ago

Federal Bank recreates its sonic identity for this World Music Day

The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values...
Brand Insights5 months ago

Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

The new brand identity was developed together with the Zurich branding agency MADE Identity.
Ajay Kakar as speaker for Gujarat Talks OOH event Ajay Kakar as speaker for Gujarat Talks OOH event
Brand Insights5 months ago

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth,...
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Metrics

Audience Data & Measurement2 months ago

‘Advertising is about outcomes’

Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs;...
Audience Data & Measurement2 months ago

Edge1 inks partnership with LA-based Alchemy Media

This partnership is a pivotal to Alchemy Media’s growth strategy, automating and managing the business processes of their extensive portfolio...
Audience Data & Measurement3 months ago

‘We should have Roadstar up and running shortly’

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform...
Audience Data & Measurement4 months ago

‘Automate to enhance OOH measurability, accessibility’

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne,...
Audience Data & Measurement4 months ago

From awareness to action: Mastering brand reach

Lindsay Rapacchi, Research and Insight Director at Clear Channel Outdoor reveals the power of reach and targeting in brand growth...
More Metrics
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Markets in Focus

Brands & Markets 3 months ago

Pune OOH wears a busy look about it
Brands & Markets 3 months ago

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
Amarjeet Singh Hudda Amarjeet Singh Hudda
Markets in Focus5 months ago

‘Gujarat beeps louder on the radar of national brands’
Shailender Luthra, Executive Director, Brite Neon Signs Shailender Luthra, Executive Director, Brite Neon Signs
Brands & Markets5 months ago

‘A more liberal ad regime need of the hour for Delhi OOH’
Markets in Focus5 months ago

‘National campaigns invariably cover Gujarat markets’
Markets in Focus5 months ago

‘Growing consumer base, buying power bolster OOH’
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New Trends

Sustainability4 days ago

ProDigi DOOH Network illuminates Mumbai for International Day of Peace

RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Sustainability4 days ago

‘Future Ours’ messaging on JCDecaux bus shelter media in New York

Art for facilitating positive social, economic, and ecological change
Digital billboard on an overpass displaying the "Campaign for National Parks" Digital billboard on an overpass displaying the "Campaign for National Parks"
Sustainability2 weeks ago

UK’s Campaign for National Parks goes outdoor to draw public attention to pollution of water bodies

A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities...
Sustainability2 weeks ago

Miami-based Seaworthy Collective partners with Ballyhoo Media to highlight BlueTech Innovation

Seaworthy Collective and Ballyhoo Media have a shared mission to protect and regenerate the ocean through innovation, education, and advocacy.
Sustainability3 weeks ago

Indian OOH takes the pledge to pursue sustainable business practices

Over 500 delegates attending OAC 2024 took the Green Pledge administered by noted film personality Manoj Joshi, just before his...
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