Results For "SoC"
666 News Found
English Oven establishes brand presence in Delhi NCR with impactful OOH campaign
In Campaigns By Bhawana Anand - May 22, 2017
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
Brigade Enterprises builds long-term presence in the outdoor
In Campaigns By M4G Bureau - May 05, 2017
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.
OAAWB resolves to take firm steps for betterment of industry
In OOH News By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
In OOH News By M4G Bureau - April 17, 2017
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
Naren Patel, MD of UK's Primesight to address OAC 2017
In OOH News By Rajiv Raghunath - April 11, 2017
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media
Agra OOH industry cries foul against civic body moves
In OOH News By Rajiv Raghunath - April 05, 2017
The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms