Delhi's Lt. Governor raises concerns over OOH advertising practices in the city

In OOH News By Bhawana Anand - July 04, 2017

DOAA concurs with LG's concern; municipal bodies seen to be responsible for many of the odd practices

Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

In Digital OOH By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Emirates renews global media contract with Havas Media

In OOH News By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.

NBA marks spectacular presence in the outdoor

In Campaigns By Bhawana Anand - June 20, 2017

MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats

Adil Khan decides to move on from Kinetic India

In OOH News By Bhawana Anand - June 16, 2017

Adil had joined Kinetic India in 2007. A year back he was promoted as Associate VP from the post of North Head.

Vodafone reinforces social connect with mini pocket cards during Ramzan

In Campaigns By Bhawana Anand - June 14, 2017

The pocket card is being distributed through retailers, Vodafone stores, and mosques. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.

The Social Street partners with The National Trust's'Inclusive India Initiative'

In OOH News By M4G Bureau - June 09, 2017

The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH

In OOH News By M4G Bureau - May 26, 2017

Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.