Results For "SoC"
666 News Found
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘OOH can spur social entrepreneurship in a big way’
In Gallery By - August 18, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’
‘Game of Thrones’ connects with Hotstar audience via OOH
In Campaigns By - August 03, 2017
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
Laqshya’s wins top award in CSR category for Daikin OOH campaign
In OOH News By M4G Bureau - August 02, 2017
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
‘OOH can spur social entrepreneurship in a big way’
In OOH News By M4G Bureau - August 02, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.
Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Mahindra Lifespaces showcases new project, urges Mumbai to say ‘goodbye to traffic’
In Campaigns By M4G Bureau - July 14, 2017
The innovation was planned and executed by The Social Street
Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights
In OOH News By Bhawana Anand - July 13, 2017
Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets
Tropicana offers a juicy proposition to consumers
In Campaigns By Bhawana Anand - July 12, 2017
The Social Street planned and executed a series of innovations for the brand in 8 Punjab cities
DOAA in strife as key Board members resign
In OOH News By M4G Bureau - July 06, 2017
A way forward for the association not in sight yet
