Xiaomi boards GoAir to promote its smartphone offerings

In Campaigns By M4G Bureau - September 16, 2017

The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH

Kanpur OOH industry seeking extension of HC stay on media ban

In OOH News By Bhawana Anand - September 12, 2017

The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry

Lycamobile boards HongKong Express for pan-Asia connect

In Campaigns By M4G Bureau - September 09, 2017

The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.

IOAA mandates members, affiliate associations to root out ‘reverse auctions’

In OOH News By Rajiv Raghunath - September 07, 2017

IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

In Digital OOH By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

Air Asia partners promotion of 'Toilet - Ek Prem Katha'

In Gallery By M4G Bureau - August 31, 2017

The airlines partners Viacom 18 Motion Pictures in the movie promotion

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA