DDB Mudra Group’s new e-book reveals shifts in consumer trends

In OOH News By M4G Bureau - January 12, 2021

The e-book called ‘Point Of New’ showcases the impact of new rituals in a post-Covid world on people, businesses and society at large

20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Charcoal Eats’ new appetizing campaign

In Campaigns By Bhawana Anand - December 21, 2020

The food chain brand has launched a month long campaign in Thane in association with The Media Ant

MMA-GroupM report offers post-Covid market reckoner

In Research By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Bumble’s new OOH campaign to emphasis on new dating rules

In OOH News By M4G Bureau - November 26, 2020

The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

In Research By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

Professional female mountaineers take charge for Skechers’ OOH campaign installation

In Campaigns By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

GroupM Launches Supply Path Optimization Initiative

In OOH News By M4G Bureau - November 11, 2020

The initiative is the result of an immense effort to inject more transparency into the programmatic buying process

FreshToHome launches hyperlocal DOOH campaign in Coimbatore

In Digital OOH By M4G Bureau - November 05, 2020

Executed in association with Skyrams, the brand has leveraged the dynamism offered by the digital media