Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Haldiram’s integrated campaign spreads Holi fervour

In Campaigns By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative

In Campaigns By M4G Bureau - March 11, 2021

The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

In OOH News By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy

Facebook celebrates ‘More Together’ on OOH

In OOH News By M4G Bureau - March 08, 2021

The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Mega mural at Chennai station spread AIDS awareness

In Campaigns By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

Soch Apparels appoints Salloni Arora as VP - Marketing

In OOH News By M4G Bureau - January 29, 2021

Salloni will be working closely with Vinay Chatlani, M.D and CEO of the company, to steer the brand’s marketing effort towards the next phase of growth

Netherlands OOH body Outreach joins WOO

In OOH News By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO