The writing is on the wall

In OOH Solutions By N Jayalakshmi - October 25, 2021

Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

In Campaigns By M4G Bureau - October 20, 2021

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

World Out of Home Organization gears up for 1st Asia Forum on Oct 28

In OOH News By Rajiv Raghunath - October 20, 2021

Programme of events will culminate in 2022 Toronto Global Congress

Pikasso, Broadsign activate 1st pDOOH campaign in West Africa

In OOH News By Rajiv Raghunath - October 18, 2021

The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media

Anupriya Acharya re-elected President of AAAI

In OOH News By M4G Bureau - October 05, 2021

Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the of the Association for the year 2021-22 at the AAAI's Annual General Body Meeting, held on September 30, 2021.

How social activation worked for Dabur in UP & Bihar

In OOH News By M4G Bureau - October 04, 2021

Mindwave Media launched two activation campaigns for Dabur India brands in Uttar Pradesh and Bihar during the Covid-19 phase, which effectively combined social cause with brand visibility. Here’s a look.

OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

In OOH News By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

OHAAP in tie-up with Moving Walls to give members access to Moving Audiences platform

In OOH News By M4G Bureau - September 13, 2021

OHAAP members will be able to plan static and DOOH campaigns more holistically while adopting a data-first approach to its programmatic campaigns with advanced capabilities such as dynamic ad-content serving, audience retargeting, use of various triggers such as weather and time-belting.