Results For "SoC"
666 News Found
‘Programmatic has really stepped up in OOH’
In Viewpoints By Rajiv Raghunath - March 08, 2022
Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
‘We need to make the buying process easier; technology can do that for us’
In Gallery By - March 07, 2022
Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.
IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8
In OOH News By M4G Bureau - March 02, 2022
Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.
Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference
In OOH News By M4G Bureau - February 25, 2022
India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.
Iconic Goafest returns in May 2022 with its 15th edition
In OOH News By M4G Bureau - February 09, 2022
The fest has been rescheduled to be held during 5th- 7th, May, 2022.
Australia’s OOH industry records 24% net revenue growth in 2021
In OOH News By Rajiv Raghunath - February 03, 2022
DOOH accounts for 58.8% of total net media revenue
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence
In Digital OOH By M4G Bureau - January 31, 2022
Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH
Hivestack, Scentre Group, Tonic Media Network join OMA
In OOH News By M4G Bureau - January 24, 2022
“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich