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'We are expecting more tax revenues from hoardings'
'We are expecting more tax revenues from hoardings'

In Viewpoints By Amaan Kazmi - December 19, 2017

In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station
Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.

Bingo makes a neat cut on Bengaluru skywalk
Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

Telangana Tourism soars sky high to beckon tourists to the state
Telangana Tourism soars sky high to beckon tourists to the state

In Campaigns By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock
Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock

In OOH News By VJ Media Bureau - February 08, 2017

Work on a BBMP skywalk has been stalled as it is coming up where the ramp of the proposed steel bridge is to be built. The skywalk was to come up between the War Memorial and Jawaharlal Nehru Planetarium.

BBMP pushing for many more FOBs, skywalks in PPP mode
BBMP pushing for many more FOBs, skywalks in PPP mode

In OOH News By Rajiv Raghunath - February 06, 2017

6-7 FOBs coming up soon; the civic body had also called for tender for 80 FOBs/skywalks

The Walking Dead take Vienna With Augmented Reality - Sky TV
The Walking Dead take Vienna With Augmented Reality - Sky TV

In Gallery By - November 06, 2015

JCDecaux Launches The Salford Arch and its New Nationwide Network -  The Gateways
JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

Skype dials into OOH to promote new offering among Indian audience
Skype dials into OOH to promote new offering among Indian audience

In OOH News By Bhawana Anand - May 13, 2015

The campaign has been executed by Avenir Brand Connect.

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