BBMP to check media material used on Bengaluru skywalks, BQS

In OOH News By M4G Bureau - October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

Pune MC mandates strict vigilance to root out illegal media structures

In OOH News By Bhawana Anand - October 13, 2018

Media owners to now submit media structure stability reports every year

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

WCRS & Sky Ocean Rescue reveal biggest threat to seas

In Digital OOH By Rajiv Raghunath - July 04, 2018

WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3

Murals to adorn vacant Houston OOH sites

In OOH News By M4G Bureau - February 20, 2018

Houston First Corporation, created by the City of Houston, is gathering submissions with the intent to give local artist(s) the opportunity to have their artwork featured in multiple outdoor advertising locations

Atin takes Asian Games 2018 sky high on board NokScoot

In Gallery By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Atin takes Asian Games 2018 sky high on board NokScoot

In Campaigns By M4G Bureau - January 09, 2018

The Ministry of Youth & Sports Affairs, Government of Indonesia, which is organising the mega sports event in Jakarta and Palembang, has opted to promote the event in different Asian countries

Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect