UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

In OOH News By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

Metro Musings: Whither OOH?

In OOH News By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

'PPP is the way forward'

In Viewpoints By M4G Bureau - October 22, 2013

Hoardings may be banned in the state of Tamil Nadu, but with a judicious mix of planning, discipline and the right approach to OOH aesthetics, there can be a win-win situation for all concerned, says Anhsul Mishra, Joint Commissioner -- Commercial Tax Enforcement, Chennai & Former Commissioner, Coimbatore Corporation.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Connecting with the festive fervour

In Viewpoints By M4G Bureau - October 09, 2013

Festivals are the best occasion for any brand to tap the collective pulse of its target audience. Shalini Gupta, Head - Brand & Corporate Communication, Loop Mobile (India) Limited, shares with Outdoor Asia on how the brand leveraged the outdoor medium during this Ganapathy festival.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Tri-Vision Billboard enters Guwahati with Vodafone

In OOH News By Nabamita Chatterjee - September 25, 2013

Installed by Outreach Advertising Pvt. Ltd to promote Vodafone's messages at a strategic location, the board is a first of its kind in Guwahati.