OAC 2014: The countdown has begun

In OOH News By VJ Media Bureau - June 13, 2014

The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices

Milestone Brandcom launches measurement matrix Milestone Optimizer

In OOH News By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

Large formats work best in Bihar & Jharkhand: Reliance Communications

In Viewpoints By M4G Bureau - June 11, 2014

Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences

Perk exhibits'Rip n Share' delight on OOH

In OOH News By Bhawana Anand - June 03, 2014

Wallstreet, a division of Kinetic India, rolls out the innovative campaign

Sonic unveils action-packed activation programme to engage with kids & youth

In OOH News By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes

BJP leverages digital technology for nationwide campaigns

In OOH News By VJ Media Bureau - May 08, 2014

The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations

RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

EFI: Riding high on innovation

In Viewpoints By M4G Bureau - March 19, 2014

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.