IOAA brings SOP v5.5 into effect from September 1

In OOH News By M4G Bureau - August 31, 2017

IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being done after deliberations with the agencies.

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

UK’s DOOH revenue grows 30% in Q2 2017

In Digital OOH By M4G Bureau - August 27, 2017

The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH

North Delhi Municipal Corp extends cluster media tender submission date

In OOH News By M4G Bureau - August 23, 2017

The submission date extended to September 5, 2017

‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘OOH can spur social entrepreneurship in a big way’

In Gallery By - August 18, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’

Noida Authority invites EoI to build fresh ad revenue growth strategy

In OOH News By M4G Bureau - August 18, 2017

Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore

Key takeaways from OAA 2017 Contest

In Gallery By - August 18, 2017

The Jury members share their views on the Outdoor Advertising Awards (OAA) 2017 Contest entries, judging parameters and other dimensions

Noida Authority decision to remove traffic signal media ‘not clearly communicated’

In OOH News By - August 17, 2017

Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created

Rail officials scrutinising issues raised by media owners in Pre-bid meeting

In OOH News By Bhawana Anand - August 12, 2017

Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area