IOAA, AAAI agree on S-O-P for regulating Indian outdoor advertising industry

In OOH News By M4G Bureau - November 15, 2017

Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of both Associations with a view to regulating and growing the Indian outdoor advertising industry. Version 5.6 of S-O-P has been thus ushered in

SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

SDMC Dy. Commissioner Prem Shankar Jha to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 14, 2017

Prem Shankar Jha will speak on the theme ‘Is Delhi OOH overcome by a policy paralysis – Perspectives on OAP & civic norms’ at the Delhi NCR Talks OOH Conference that will be held at the Le Meridien hotel in Gurugram on Nov 17

Cash-strapped Ludhiana civic body urging state govt to permit new tender float

In OOH News By Bhawana Anand - November 07, 2017

The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles

Kochi Metro Rail extends tender submission & opening date

In OOH News By M4G Bureau - October 31, 2017

KMRL has also removed the experience clause for semi naming rights format

IOAA North India Chapter meeting in New Delhi on Oct 27

In OOH News By M4G Bureau - October 25, 2017

The agenda includes election of a Chairman for the meeting, presentation of the objectives of the Chapter, discussion on the immediate tasks at hand for the Chapter, election of the Chapter President, Chapter Secretary and Chapter Treasurer, appointment of Committees

SDMC extends bid submission date for Smart Toilet tender

In OOH News By M4G Bureau - October 24, 2017

Bid documents to be submitted latest by Nov 21

NY-based Horizon Media launches audience targeting platform AMP

In OOH Solutions By M4G Bureau - October 17, 2017

AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements

Ultravision International ties up with Lamar Advertising for LED lights, displays

In OOH Solutions By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting

KMRL issues revised RFP for ad rights, extends timelines for site visit, bid submission

In OOH News By M4G Bureau - October 11, 2017

The site visit for bidders which was earlier scheduled on October 9, 2017 will now be arranged on October 13. The last date for submission of queries/clarification has been extended to October 20