BBMP’s new ad policy impales outdoor business in the city

In OOH News By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

Panasonic Indian ventures into Digital Display Business with SignEdge Solution

In OOH Solutions By M4G Bureau - September 27, 2018

The all new Panasonic series of Professional display monitors and 4k video wall is a fine blend of integrated display solutions, coupled with high quality viewing characteristics

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Cremica promises ‘Love at first taste’

In Campaigns By M4G Bureau - September 18, 2018

The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann

Northern Railway invites tender to install LED Screen

In OOH News By M4G Bureau - September 14, 2018

There will be 106 screens at NDLS station and 26 screens at ANVT railway station over Delhi division

MCGM, MHOA to discuss issues related to rooftop sites

In OOH News By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

Havas Media bags integrated media duties of OYO

In OOH News By M4G Bureau - September 06, 2018

The agency will assist in the brand launch and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour

Trivandrum International Airport in expansion spree

In OOH News By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

IOAA urges members to do business with accredited agencies

In OOH News By M4G Bureau - August 30, 2018

Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation

Wrap2Earn renders measurability & transparency to vehicle branding

In OOH News By Bhawana Anand - August 28, 2018

With the help of technology, the company measures the impact through kilometres, real-time location, impression and tamper proof audits