Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

Havas Group India appoints Neeraj Bassi as CSO

In OOH News By M4G Bureau - April 06, 2020

His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients

RailTel tender dates for RDN projects in Region 1, Region 1 extended

In OOH News By M4G Bureau - April 01, 2020

The last date for submission of pre-bid queries is now April 19, 2020, whereas the Pre- Bid Meeting will be held on April 21; bids to be submitted by May 25

'This is the time to walk that extra mile'

In Viewpoints By Pray Jani - March 30, 2020

‘Hats off to my hard-working team in APAC and India who keep surprising me by their incredible commitment as top-class professionals’

MHOA, FAMO, media owners in Delhi approach authorities for license fee waiver for a minimum of 3 months

In OOH News By Bhawana Anand & Pray Jani - March 24, 2020

MHOA welcomes MCGM decision to waive off license fee on hoardings for one month

COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

Bengaluru Division’s RDN powerful vehicle for public messaging

In Digital OOH By Rajiv Raghunath - March 19, 2020

The RDN, set up by Sharma Srishti Synergy, in its very first month of going live is displaying crucial messages on the prevention of COVID-19 virus spread

Bangalore Division passes tender for advertising rights

In OOH News By M4G Bureau - March 04, 2020

The tender offers exterior advertising on 51 locomotives in the Bangalore division