East Central Railway approves Force Majeure clause on NFR

In OOH News By M4G Bureau - June 09, 2020

The authority is also giving the extension in the contract period which were not in operation

RoshanSpace supports MAHA govt in “Mission Begin Again”

In Campaigns By M4G Bureau - June 09, 2020

Thanking the efforts of the state authorities, RoshanSpace runs a gratitude campaign to praise the efforts of Thackeray Govt.

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Global Digital Signage market to grow by projected US$10.3 Billion

In Research By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

‘The New Normal’ - A case of ‘Diffusion of Innovation’

In Research By M4G Bureau - May 29, 2020

The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report

RDN at Bengaluru City Station greets passengers with Covid prevention messages

In OOH News By Rajiv Raghunath - May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station

Rail media owners’ federation approaches Rail Minister with charter of requests

In OOH News By Rajiv Raghunath - May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates

UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis

In Digital OOH By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period