Coca-Cola India touches lives of 20,000 in Telangana & Andhra Pradesh

In OOH News By M4G Bureau - September 28, 2020

The beverage leader brand installs branded water purifications & dispensation with Provision of Safe Drinking Water

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

Political parties to focus on OOH media for Bihar Assembly election

In OOH News By Bhawana Anand - September 16, 2020

The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown

Ahmedabad Railways Division invites suggestions from media owners

In OOH News By Bhawana Anand - September 10, 2020

The media owning firms want a complete waive off or the minimal percentage of license fee to be charged

Top CMOs to address DPAA’s Video Everywhere Summit on Oct 13-15

In OOH News By Rajiv Raghunath - September 09, 2020

Summit to be live streamed; content pillars include omnichannel & programmatic, diversity & inclusion, globalisation of media & brands

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

It is a good time to invest in new OOH media, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool

In OOH News By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers