Hubbali Div of SW Railway invites bids for ad rights at 4 stations

In OOH News By - January 27, 2022

Pre-Bid Meeting via video conference on Jan 28 at 12PM

‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

Senior OOH professional Amit Sarkar passes away

In OOH News By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

Fabian Trevor Cowan appointed as CEO of Sapio Parthiv Heritech

In OOH News By M4G Bureau - January 05, 2022

The newly formed JV between Sapio Analytics & Parthiv Group has a stated vision to re-imagine and convert outdoor locations across cities, towns, and villages to aesthetically pleasing and emotionally elevating spaces

‘Big media owners are investing in pDOOH because they are beginning to see incremental revenues’

In Gallery By - December 20, 2021

Mike Cooper, Global President & CRO, Adomni shares his perspectives on the shape of things to come in the pDOOH space, in a discussion with Rajiv Raghunath

“Client must get the know-how of LED products to make informed decisions”

In OOH Solutions By N Jayalakshmi - December 16, 2021

Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, shares with Media4Growth the dynamics of the Indian LED displays market and why it’s important for buyers to understand the quality parameters of the product before making a purchase decision.

Madison World Chairman Sam Balsara to deliver the keynote at in-person India Talks OOH Conference in Mumbai on Jan 18

In OOH News By M4G Bureau - December 16, 2021

Sam Balsara will address the conference on the theme of ‘The Rise and Rise of OOH’, a session that will set the context for deliberations across all other sessions

71% of Indian marketers’ budgets set to increase in 2022: DCMN report

In Research By M4G Bureau - December 10, 2021

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

Marketers increasingly include DOOH in their omnichannel campaigns

In Digital OOH By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use