Tanishq crafts an immersive experience centre where tradition meets technology

In Campaigns By M4G Bureau - October 19, 2022

Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai

Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns

In Digital OOH By M4G Bureau - October 19, 2022

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.

‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study

In Research By Rajiv Raghunath - October 11, 2022

The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

WPP acquires remaining stake in MediaCom Communications in India

In OOH News By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

In OOH News By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

‘Welcome move, but alternatives will cost three times more’

In OOH News By Prantika Ghosh - September 27, 2022

Media4Growth reached out to leading OOH company Prakash Arts to get their take on the ban on flex by the AP government. H V Surendranath, COO of Prakash Arts, feels that while any environmentally friendly decision is welcome, there are also many cost challenges, in terms of using greener alternatives.