Results For "Selvel"
41 News Found
‘Need to move towards selling guaranteed impressions’
In Digital OOH By M4G Bureau - July 01, 2021
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29
In Digital OOH By M4G Bureau - June 26, 2021
The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.
OOH (Out of Home) media in Advertising: Feast or Famine
In Viewpoints By - June 07, 2021
Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.
No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget
In OOH News By Bhawana Anand - February 02, 2021
Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH
Vijay Sales begins to establish brand presence as lockdown eases
In Campaigns By Pray Jani - May 21, 2020
The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales
OOH is strong enough to bounce back: Industry leaders
In OOH News By Bhawana Anand - April 24, 2020
In a webinar hosted by The Social Street and anchored by Mandeep Malhotra, industry leaders Noomi Mehta, Alok Jalan & Pramod Bhandula underlined the need to engage clients innovatively
“We need to have progressive regulations for DOOH”
In Viewpoints By Ria Banerjee - January 28, 2020
Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India
Moustache Jeans creates wide presence with audience as centre of attraction
In Digital OOH By Ria Banerjee - December 19, 2019
Moustache Jeans displays localites greetings on multiple OOH formats to surprise city spectators for Wish Big Carnival initiated by Selvel NEXT-IN