Results For "Screens"
268 News Found
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
In OOH News By Rajiv Raghunath - August 20, 2014
The OOH firm runs a digital TV screens network inside the busy station
Peter Livesey to talk about UK Adscreen Networks at OAC 2014
In OOH News By VJ Media Bureau - June 25, 2014
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Ficci Frames: Digital and television screens can co-exist
In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014
Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.
Feel the 'Silk' melt as you walk
In Gallery By - December 10, 2013
Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates
Innovative outdoor display permitted at Rapid Metro, Gurgaon
In OOH News By Bhawana Anand - November 13, 2013
The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.
HomeShop18's Virtual Shopping Wall in IGI Airport
In OOH News By Vjmedia Work Team - February 01, 2013
The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.