Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

In Digital OOH By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

LOCAD’S new ScreenOOH captures DOOH market

In Digital OOH By Bhawana Anand - October 17, 2019

The network offers 3000+ DOOH screens from 15 cities having 1.5 million audiences and 500k daily impressions

Increase DOOH networks screens to 1mn: Sir Martin Sorrell

In Digital OOH By Rajiv Raghunath - October 16, 2019

The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’

Tissot countdowns for National Anthem at Cinema halls

In Campaigns By M4G Bureau - September 16, 2019

Brand reinstates its authority as timekeepers with a social message for the audience

Nature’s Basket Mumbai outlets become DOOH hubs

In Digital OOH By Pray Jani - September 03, 2019

DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns

Ambient brings Artificial Intelligence to Cinema Buying

In OOH News By M4G Bureau - August 30, 2019

Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities

The ‘Big Morety’ at Brisbane airport goes live

In Digital OOH By Rajiv Raghunath - August 22, 2019

Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct