Srishti to offer extensive digital OOH solutions

In OOH News By Satarupa Chakraborty - May 12, 2016

Bagging sole rights for digital screens at Yashwantpur railway station, Srishti plans to foray into digital OOH arena in a big way.

Pioneer bags rights of metro stations & unipoles in Delhi

In OOH News By Satarupa Chakraborty - May 09, 2016

Pioneer has won LED screen rights at ITO metro station, naming rights of three metro stations on Faridabad line and unipoles' contract on certain stretches of south Delhi's Ring Road and Outer Ring Road.

Samsung J Series lures the crowd at Mumbai Metro

In Campaigns By Satarupa Chakraborty - February 18, 2016

Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.

Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

OSG acquires digital signage operations from Irus Optomechanics

In Digital OOH By VJ Media Bureau - December 03, 2015

The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Clear Channel opts for LED screens in three airports

In Digital OOH By http://www.screenmediamag.com - October 15, 2015

The biggest, at 57 square metres, is in the arrivals baggage hall at Stavanger's Sola airport.

'Media Eyes' billboards track consumers' ages in Birmingham

In Digital OOH By www.campaignlive.co.uk - September 04, 2015

Giant \"smart\" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.