APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

In Digital OOH By M4G Bureau - September 06, 2017

The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month

Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH

In Digital OOH By M4G Bureau - September 03, 2017

Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters

Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram

In Digital OOH By M4G Bureau - August 26, 2017

The DOOH player plans to put up such media at several other consumer destinations

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

Interactive bus shelters in San Francisco act like virtual aquariums

In Digital OOH By M4G Bureau - August 12, 2017

The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish

Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

Mac Gangam to conduct a session on DOOH site development at OAC 2017

In OOH News By M4G Bureau - July 13, 2017

Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally

Pharmeasy promotes healthy living at Mumbai metro stations

In Campaigns By Bhawana Anand - July 10, 2017

Along with the yoga session, the brand also sent you a healthy living message via digital screens and video walls at the Mumbai metro station.

UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.