Futek Digital plans to expand network of screens

In Gallery By - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Futek Digital plans to expand network of screens

In Digital OOH By Bhawana Anand - March 08, 2018

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

Ocelot Partners to acquire Ocean Outdoor for £200mn

In OOH News By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Globally networked indoor, outdoor digital screens in the offing

In Digital OOH By M4G Bureau - February 23, 2018

Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens

Digital OOH powers oOh!media’s strong H1 performance

In Digital OOH By M4G Bureau - February 19, 2018

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens

Ocean Outdoor, Landsec share the Chubby Hearts London love

In Digital OOH By M4G Bureau - February 16, 2018

Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day

FMIDecaux bags 20-yr contract to operate 500 smart BQS in Yangon

In Digital OOH By M4G Bureau - January 23, 2018

FMIDecaux will combine JCDecaux's global expertise in outdoor advertising and street furniture with FMI's decades of experience in the local Myanmar market to instal and operate 500 brand new, modern and elegant advertising bus shelters equipped with USB ports and LED screen on the roof with Estimated Time of Arrival display

Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

SDMC to float tender for LED screens in market areas soon

In Digital OOH By M4G Bureau - January 17, 2018

The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation

TV-size digital billboards straddle San Francisco streets

In Digital OOH By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.