Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

Enkon OOH launches pDOOH network in metro cities

In Digital OOH By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Panasonic installs large screen displays & signages to National Stadium

In OOH Solutions By M4G Bureau - January 08, 2020

A large size screen and approx. 600 digital signage systems have been installed

BBC marks launch of new vampire show with clever play of shadows

In Gallery By M4G Bureau - January 06, 2020

In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the Transylvanian count’s face.

Locad strengthens pDOOH in West Bengal market

In Digital OOH By Bhawana Anand - January 03, 2020

The programmatic DOOH network of more than 650 screens offer 80000+ unique eyeballs weekly

Samsung ‘The Wall’ to range from INR 3.5 crore to INR 12 crore in India

In OOH Solutions By M4G Bureau - December 09, 2019

World’s first modular MicroLED display with 0.8mm pixel pitch technology for never-seen-before picture quality will be available in India in 146-inch, 219-inch, 292-inch screen sizes

Leafberry expands media portfolio with digital screens

In Digital OOH By Bhawana Anand - November 21, 2019

The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently

Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

In Digital OOH By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

In OOH News By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall