Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

Vijay Sales begins to establish brand presence as lockdown eases

In Campaigns By Pray Jani - May 21, 2020

The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

JK Ads implements Edge1 Outdoor Advertising Software

In OOH Solutions By M4G Bureau - April 09, 2020

JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances

Arrow install Efi-Vutek GS3200 at Octopus Advertising

In OOH Solutions By Pray Jani - March 12, 2020

We consciously decided to buy efi-VUTEk technology from Arrow Digital because of their after-sale support, says Octopus Advertising

Ocean Outdoor restructures UK sales team

In OOH News By M4G Bureau - February 20, 2020

The new structure will be operational from the start of April, shortly after Ocean relocates to new Soho premises in Argyll Street, close to Oxford Circus; London Nick Shaw is elevated to Chief Revenue Officer

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

JadeBlue's intentional pun grabs attention for sale campaign

In Campaigns By Pray Jani - January 02, 2020

Panned out in multiple cities , You Lucky Men' campaign brings Gorilla and Robot on the forefront of “You Lucky Men” campaign'

Ola’s Keerthi joins DocsApp

In OOH News By M4G Bureau - December 18, 2019

Keerthi has over 12 years of experience in managing functions across operations, sales, strategy and analytics and has worked across multiple sectors

Nexus Malls’ new X-Mas campaign to appear on OOH soon

In OOH News By M4G Bureau - December 18, 2019

The 360* campaign has been created by Ogilvy