Location Media Xchange introduces revenue management suite for OOH media owners

In Digital OOH By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

In OOH News By Rajiv Raghunath - April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

Broadsign appoints John Dolan as VP, Global Head of Media Sales

In OOH News By Rajiv Raghunath - April 07, 2022

Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification

‘We think through & through as a media owner’

In Gallery By - March 21, 2022

Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Getting the most out of DOOH inventory

In Digital OOH By - March 01, 2022

In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

‘We need to back our OOH approach with technology’

In Viewpoints By N Jayalakshmi - October 05, 2021

Y S Guleria – Director, Sales & Marketing, Honda Motorcycle & Scooter India, talks about the brand’s approach to OOH. Presented here are excerpts from the conversation.