CAIT comes down heavily on Manforce for ‘derogatory’ campaign

In OOH News By - September 20, 2017

Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Gallery By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Flipkart goes big on OOH for strong build-up to ‘Big Billion Days’

In Campaigns By M4G Bureau - September 18, 2017

Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Clients will eventually see value in green printing: Machine manufacturers

In OOH Solutions By - August 24, 2017

Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH – today and tomorrow

TVS Motor engages Retail Story to drive Scooty campaign

In OOH News By M4G Bureau - August 04, 2017

The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

UK's Primesight launches ad sales navigational tool PILOT

In Digital OOH By M4G Bureau - June 30, 2017

PILOT will give brands the ability to buy any"Share of Time (SOT)” in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.

Khushi Advertising appoints Sanjay Nanavare as DGM - Business Development

In OOH News By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

In OOH News By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up