MINI takes people on an Urban Drive

In Campaigns By M4G Bureau - August 21, 2018

While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities

Amazon intrigues consumers with artistic installations

In Campaigns By Bhawana Anand - July 20, 2018

Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros

UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland

In Digital OOH By M4G Bureau - July 02, 2018

Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects

‘A lot of R&D went into developing this platform’

In Viewpoints By Rajiv Raghunath - July 02, 2018

Cab Digital Media is a 100% Australian-owned and operated start-up OOH company. The promoters spent some three years perfecting the transit digital OOH format TaxiLive with the goal of creating a highly versatile OOH platform in Australia. Shafiq Khan, Founder & Managing Director, Cab Digital Media, and Najeeb Khan, Head of Sales and Partnerships, Cab Digital Media, talk about the firm’s business journey

Vyoma Media appoints Vandana Sharma as Business Head East

In OOH News By M4G Bureau - June 29, 2018

Vandana has over 20 years of experience in financial services and business development. Prior to joining Vyoma, she was working with Signpost India as General Manager - East handling Sales and Revenue for Kolkata Airport

Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Nandu’s Chicken beckons customers in a ‘hearty’ manner

In Campaigns By Bhawana Anand - May 28, 2018

To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores

ITW Consulting appoints Navneet Sharma as President, International Strategy, Sales & IP Development

In OOH News By M4G Bureau - May 19, 2018

With more than 2 decades of experience, he has been developing revenue streams, managing sports franchisees and leagues, working with Athletes, executing global sports properties

Vyoma Media expands sales leadership team with key appointments

In OOH News By M4G Bureau - May 18, 2018

Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales – North

Chumbak says it with a cuppa

In Gallery By M4G Bureau - May 16, 2018

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency