‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

ColorJet India partners with Digital Hires

In OOH Solutions By M4G Bureau - November 19, 2018

Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers

Audi gives New Yorkers a good ‘view from the top’

In Campaigns By M4G Bureau - November 09, 2018

The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce

ITW Consulting to handle stadium rights for MSL T20 League

In OOH News By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

Amazon Festival Band gets India dancing on the streets

In Campaigns By M4G Bureau - October 15, 2018

The brand captured locations like Metro stations and airports by playing fun brass-band parody renditions of 90’s songs revealing deals that the public can claim during the festival

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

POPODAX innovates to build market for Ready to eat Appalams

In Campaigns By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project