Hyundai’s Safety Campaign expands with new initiatives

In Campaigns By M4G Bureau - August 08, 2019

5th Edition of Safe Move - Mega Road Safety Campaign will take place in 100 schools in 12 cities and 10 malls across 5 cities

MHOA asserts rooftop hoardings pose no safety hazard

In OOH News By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

‘OOH ad revenues increasing y-o-y’

In Viewpoints By Shradha Mishra - December 31, 2018

While the outdoor industry plays an important role in city development, every media owner must strictly adhere to safety and regulatory norms, says Dilip Gawade, Joint commissioner, Pimpri Chinchwad Municipal Corporation (PCMC)

KMC launches city wide drive for media structure safety

In OOH News By Bhawana Anand - December 10, 2018

Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability

Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

In OOH News By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

Hyundai Safe Move - Road Safety Campaign drives into schools, malls

In OOH News By M4G Bureau - October 17, 2018

Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)

BBMP issues Outdoor Advertising Policy 2018 for review

In OOH News By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

Zicom engages cinema-goers with audio ad stunt

In Campaigns By M4G Bureau - August 09, 2018

Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution