Broadsign appoints Veronica Ong as Sales Director, Southeast Asia

In OOH News By M4G Bureau - January 30, 2023

As former team leader of JCDecaux’s strategic and airport advertising accounts, Veronica Ong collaborated with major global brands buying ad space on the OOH leader’s network.

nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023

In OOH Solutions By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

European LED screen manufacturer Alfalite to showcase revolutionary LED solutions at ISE 2023

In OOH Solutions By M4G Bureau - January 17, 2023

The Spanish manufacturer will demonstrate a complete virtual production environment alongside Mo-Sys.

Clear Channel Singapore launches into Decentraland Metaverse.

In Digital OOH By Rajiv Raghunath - January 16, 2023

With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

In OOH News By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Nila Spaces opts for roadblock DOOH advertising in Ahmedabad to promote its ‘VIDA’ project

In Digital OOH By M4G Bureau - December 21, 2022

The impactful campaign ran on the entire Times OOH network of 118 DOOH billboards

Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances

In Digital OOH By M4G Bureau - December 16, 2022

Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences

Watch this space! Sky is not the limit

In OOH News By M4G Bureau - November 07, 2022

Research points to the scope of space advertising using CubeSats

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

In Campaigns By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.