'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

Activation VS OOH: Both complement each other

In Viewpoints By M4G Bureau - December 13, 2013

Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.

Billboard Talking - Phase II launched in Mumbai

In OOH News By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.

Is OOH a man's world? The women speak out...

In OOH News By VJ Media Bureau - December 03, 2013

Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

Giving voice to billboards

In OOH News By MunmunSaha - October 24, 2013

RoshanSpace Brandcom has positioned billboards across Mumbai to initiate a conversation with thought provoking and catchy lines and questions.

'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.

Making the best of what's available

In Viewpoints By M4G Bureau - October 22, 2013

In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.