Srishti Communications bags contract for hoardings across Bangalore

In OOH News By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.

Max Get More creates maximum impact through OOH

In Campaigns By Satarupa Chakraborty - November 10, 2015

In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.

Adidas boosts its image before Bengaluru Marathon

In OOH News By Satarupa Chakraborty - October 27, 2015

As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through an activation spanning over two days.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

Amit Sarkar resigns from Kinetic India

In OOH News By Satarupa Chakraborty - September 23, 2015

With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

In OOH News By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.

Madison IES strengthens Duratech's presence across 21 towns in India

In Campaigns By VJ Media Bureau - July 31, 2015

Madison IES launches Prism Cement's Duratech in the outdoor through a mega event spanning across 21 towns in the country

OOH is highly influential, says Anupriya Acharya

In OOH News By VJ Media Bureau - July 28, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics

Consolidation could spark investor interest on OOH business: Gaurav Deepak

In OOH News By VJ Media Bureau - July 28, 2015

Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.