Kolkata’s South City mall spruces up facade ad space

In OOH News By Ria Banerjee - May 14, 2019

The biggest mall in the city has added some high tech options with 14 displays on the facade

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

HBO announces Game of Thrones arrival at Metro de Madrid

In Gallery By - April 19, 2019

With JCDecaux Spain, HBO excites passengers for the final season of the show

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

Education sector adding business to Nagpur OOH

In OOH News By Bhawana Anand - April 03, 2019

Targeting the high-income class, this category taps the outdoor medium for long duration campaigns in the city

1st Transit Media Talks Conference to be convened in Mumbai tomorrow

In OOH News By M4G Bureau - February 27, 2019

The deliberations at the conference will centre on new and emerging investment and advertising opportunities in the transit media space

‘Transit format is cost effective, delivers better ROI’

In Viewpoints By Bhawana Anand - February 12, 2019

Dev Banerjee, Director, Buymediaspace, the latest entrant to transit advertising, shares his perspective on what makes transit format branding more effective than vanilla campaigns

Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur

In OOH News By Shradha Mishra - January 28, 2019

The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses

Skycom India invests in IR technology

In Digital OOH By M4G Bureau - January 28, 2019

The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens

‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business