Results For "SPA"
430 News Found
Can OOH be an integral part of public space design?
In Viewpoints By N Jayalakshmi - May 10, 2022
Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
In Digital OOH By Rajiv Raghunath - April 20, 2022
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises
In OOH Solutions By M4G Bureau - April 19, 2022
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.
Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
MCD to be unified to improve governance, transparency & optimum resource utilisation
In OOH News By Rajiv Raghunath - April 06, 2022
Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation
‘When you look up at a hoarding, you actually look up to the brand’
In Viewpoints By N Jayalakshmi - April 04, 2022
Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.
“The media business is like a sail boat”
In OOH News By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
India Talks OOH Conference in Mumbai tomorrow
In OOH News By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
Meenakshi Menon to speak at in-person India Talks OOH conference in Mumbai on March 8
In OOH News By - February 17, 2022
Meenakshi Menon will be addressing the conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
In Viewpoints By Rajiv Raghunath - February 14, 2022
Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.