Results For "SEC"
286 News Found
OMIG pilots test best use of location data for securing superior campaign ROI
In Digital OOH By Rajiv Raghunath - May 07, 2021
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
Rural Marketing Association of India announces new leadership
In OOH News By M4G Bureau - May 04, 2021
Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .
‘The most secret job in the world’ intrigues UK audiences
In Digital OOH By Rajiv Raghunath - April 22, 2021
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.
‘We do see a spring awakening for the industry’
In Viewpoints By Rajiv Raghunath - April 19, 2021
Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.
Ocean Outdoor creates city centre wildlife corridors across its OOH estate
In Digital OOH By M4G Bureau - April 07, 2021
Urban wild belts and insect hotels will encourage biodiversity.
Breathe easy, says Dabur in campaign to aid night shift warriors
In Campaigns By M4G Bureau - March 16, 2021
The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.
Home is the hero in IKEA’s new campaign
In OOH News By M4G Bureau - February 24, 2021
The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
In Digital OOH By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor
DOOH market in Europe to grow at 12% CAGR during 2021-’28
In Research By M4G Bureau - February 15, 2021
According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market
MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit
In OOH News By M4G Bureau - January 29, 2021
Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms