BlackBerry unveils Z3 on OOH, plans bigger campaign

In Campaigns By VJ Media Bureau - July 09, 2014

The innovation was executed at Mahim Causeway, targeting SEC A & B audience

Bright Outdoor showcases 3 big releases in Mumbai

In Campaigns By VJ Media Bureau - June 19, 2014

The OOH firm has executed the OOH campaign for'Humshakals','18-11: A code of Secrecy', and'Guardians Who Loved Us'

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

E&G Global Estates promotes Green project

In OOH News By MunmunSaha - December 20, 2013

E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.

Billboard Talking - Phase II launched in Mumbai

In OOH News By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.

UP Talks OOH: Keynote address by Shree Prakash Singh

In OOH News By VJ Media Bureau - November 14, 2013

Kick starting the 3rd edition of Talks OOH to be held in Uttar Pradesh on November 15th in Lucknow, the keynote address will be delivered by Shree Prakash Singh, Special Secretary, Urban Development Department, Uttar Pradesh.