Pikasso Italia secures exclusive DOOH ad concession at Bariblu Mall in Italy’s Bari province

In Digital OOH By M4G Bureau - July 11, 2024

Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the Channel network.

Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

In Campaigns By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

hBits onboards Saumil Parekh as Chief Marketing Officer

In OOH News By Sakshi Sanghavi - June 12, 2024

With over 12 years of experience across FMCG, IT and e-commerce sectors, Saumil has held key roles at esteemed companies such as Infosys, Colgate and Pharmeasy

Australia’s OOH sector records 9.26% net revenue growth in March quarter

In OOH News By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets

In OOH Solutions By M4G Bureau - April 02, 2024

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Aurangabad-based Media House Group bags rights for advertising on 100 city buses

In OOH News By Sakshi Sanghavi - March 19, 2024

The rights have been secured for a 5-year period

Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

In OOH Solutions By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

MRSI adopts new socio-economic classification system ISEC

In OOH News By M4G Bureau - February 21, 2024

Incorporates women’s education as one of the key definers of social capital